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Custom Software

When to Build Custom Software Instead of Buying SaaS

By A3AI6 min readPublished:

Practical guidance for small and growing businesses

Buy SaaS for common needs. Build custom when it becomes your competitive advantage.

Buy when it's generic

Email, accounting, calendars — buy. These are commodity problems solved well by SaaS.

Build when it's core

If a workflow is core to how you win customers or deliver service, custom software becomes a moat — no competitor has your exact system.

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