Custom Software vs SaaS
Both approaches solve real problems. The right choice depends on how core the workflow is to your business, and how much you value control vs speed.
Custom Software
Pros
- Built around your exact process
- No per-user pricing — scales with you
- You own the system and the data
- Deep integrations with your other tools
- Becomes a competitive advantage
Cons
- Higher initial investment
- Requires a delivery partner you trust
- Takes weeks, not minutes, to launch
SaaS
Pros
- Fastest way to start
- Predictable monthly cost
- Vendor handles maintenance
Cons
- You adapt to their process
- Per-user pricing punishes growth
- Limited customisation
- Data lives in someone else's system
Best use cases
Choose SaaS when
The problem is generic (email, accounting, calendar) and you need to start immediately with minimal upfront cost.
Choose custom software when
The workflow is core to how you win or serve customers, and off-the-shelf tools force compromises that hurt operations or margins.
Our verdict
Buy generic. Build core. Most growing businesses use both — SaaS for commodity needs, custom software for the workflows that define them.
Not sure which fits your business?
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